Running a Pizzeria: Flyers, FB ads, window posters. What work best?

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  1. Posted by
    Anonymous
    on
    18 March 2021
    at 12:54 PM

    What are your thoughts on different advertising methods such as posters in the window, leaflet drops, fb ads, and Instagram? Special offers in the window give us a good return, leaflet drops are terrible probably 2-3 out of 100 and fb ads not great at the moment.

  2. Posted by
    Tobia Fostero
    on
    18 March 2021
    at 12:55 PM

    Leaflets work well - get recommendations and google reviews from that and repeats . Insta is great for the customer base and to keep them and they are repeats

  3. Posted by
    Anonymous
    on
    18 March 2021
    at 12:56 PM

    Recommendations make up for a bulk of my jobs, when customers get back with a super happy text, I ask them to write a review which I also turn into a graphic for my social media which hits a nice amount of viewers

  4. Posted by
    Anonymous
    on
    18 March 2021
    at 12:56 PM

    If you're getting a 3% take up rate on new customers from flyers, that should be incredibly profitable long-term, as you should be gaining return customers. In general, even a single customer per 100 flyers should warrant the campaign if it's for return business. ie. 15,000 flyers = 150 customers = £3,000 initial revenue (@ ave order val £20) x how many times they'll re-order. At 3 per 100 I'll back up the truck.

  5. Posted by
    Anonymous
    on
    18 March 2021
    at 12:57 PM

    Leaflets work wonders for us, fully booked every weekend (roughly 100-130 pizzas per night) across 8 villages each with about 200 houses. Getting about 30-60% repeat orders depending on how middle class the village is

  6. Posted by
    norman champ
    on
    18 March 2021
    at 1:57 PM

    Instagram ads for me. Works out a lot cheaper than Facebook and more engagement

  7. Posted by
    Alan Calzari
    on
    18 March 2021
    at 2:06 PM

    i think flyers may work where there is less competition and smaller towns. For me it was a waste of time and money. Without even talking about the environmental impact. 3% up take is the right figure. Very few returning customers. But then again we have been going for a while so people either like us or know, and maybe they switched from Domino for one night because we had a discount.

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